This was an animation job with a quick turnaround, to add animated expressions to the video to help bring them to life and work alongside Bolt's fun personality. I took the brief a step further and decided to make the expressions lightning themed because... well, it's obvious...
The animations are part of  a whole suite of assets starring Usain Bolt, with everything from POS stills to online video content, covering a wide range of printer and projection products.
Agency: Courage | Director: Pete King | Design Lead: Lee Robins | My Role : Animation
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