FUNKIN OOH CONCEPTS
The brief was to create and OOH suite using the various Funkin cans targeted at a Gen Z audience but still utilising the vintage feel of Funkin cocktail branding. For this I used the colours for the can to create a two tone design that felt nostalgic whilst using a bright gradient based on these colours to make the design feel contemporary. Bold type calls out the brand whilst the can also sits front and centre.
Agency: Brave | Creative Director: Caroline Paris | Creatives: Nathan Winters & Jake Bean | Design Lead: Lee Robins | My Role : Design
