GIFFGAFF'S SUSTAINABLE SUPERHEROES
Pencil Winner for the 2021 giffgaff D&AD NEW BLOOD brief.
The main challenge of this brief was coming up with a creative way of telling the giffgaff recycle story whilst acknowledging the environmental benefits of recycling your phone.
My solution was to create a narrative surrounding E-waste and use characters as tangible assets for viewers to engage with, most obviously shown in the TV ad and supported by social media assets. My outcomes are fun and cohesive, utilising a comic book aesthetic and using the various media formats to help interact with the narrative of the fight against E-Waste. My outcomes generate interest around the subject and are in line with giffgaff’s playful branding. The TV ad introduces the narrative whilst also outlining the recycle steps, the social media assets provide a way to engage with and acknowledge the issue.
