Tasked with broadening Retinol24's reach -
we had an opportunity to own the nighttime category.
Using the visual metaphor of charging, we were able to bring to life the renewing of skin cells and show the impact this has on your skin, and overall confidence. Plus, show the link between skincare routines, and well-being. The use of pulses and neon-like art direction was reflective of the immediate benefits - radiating from the skin, and the power of the product.
The look and feel relaunched Retinol24 across global markets and, for the first time, was tailored to a variety of age groups and both genders.
Agency: Brave | Art direction: Ben Attwood | Design Lead: Shane HornĀ | Creative Direction: Annie Fox | CGI: Wild | My Role : Design
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