UNITY IN DIVERSITY
‘Unity in Diversity’ is a campaign slogan for a collection of animations that celebrate diversity in football. The campaign would be partnered with Adidas, a company that celebrates diversity as one of their core values.
The animations feature different Arsenal players and celebrate their cultural heritage, this will be extended through physical and digital touch-points for fans to engage with the campaign. The project is targeted towards ethnically diverse football fans. The idea is for fans to feel a sense of inclusion and appreciation for diversity within British football culture, as well as breaking down cultural barriers within a diverse fan base.